Puppy Bowl XXII
All paws on deck for the big game

All paws on deck for the big game

All paws on deck for the big game

For over 20 years, Animal Planet has been home to the Big Game, the one everybody waits all year for... the Puppy Bowl. Two teams of pups face off snoot to snoot while the other Big Game, the "Super Bowl" or whatever it's called, airs somewhere else.


To help promote Animal Planet’s Puppy Bowl XXII, Computer City collaborated with Masonry NYC on social media campaigns featuring this year’s roster of puppy players. We had a blast writing and delivering twenty original scripts for a lively set of social clips.


Project Details

Client: Discovery/Animal Planet and Masonry NYC

When editing, scripting, and producing these viral videos, we made sure each post popped. We also directed energetic voice-overs and took care of all the audio mixing, helping every moment land on its paws.