In 2022, the Health Department of New York City announced its vaccine program for children under 5 years old with this fun and colorful PSA.
The director of this spot wanted to incorporate VFX chalk drawings into live-action footage. We consulted with the director and a freelance illustrator on the best strategy to create assets we needed for the animation. Once the artwork was complete, we created vibrant motion graphics that blended in with shot footage.Â
Austin Saya, director
motion graphics
animation